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Radiant, refreshing and recollective
Having embarked on our new journey to take the front stage of the generic arena in the UK, Ipca has approached the concept of packaging design with a fresh outlook. With over 60 years devoted to the pharmaceutical industry, Ipca is excited on introducing our identity to build a lasting, memorable and impactful design language. The story of our brand, the fusion of life and science depicted in the union of our molecular butterfly, is ever so thoughtfully carried on to our packaging as a story that continues to unfold.
With a brand identity that flows through the pack and the use of a vibrant, contrasting and dynamic colour palette for quick identification of products, you can be sure that it will leave an impact now and in the years to come.
Moving away from the standard appearances of pharmaceutical packs, our conscious approach to creating a unique style of packaging is also a step towards ensuring safe and effective usage of products. Apart from its dynamic appearance, a carefully thought-out strategy has been devised to ensure all information is cautiously placed to provide clear visibility and legibility of crucial details required by patients, pharmacies and the dispensary team.